For a long time, there was a stigma around using traditionally for-profit terms like “marketing”, “sales” and even “income” for non-profit organizations, especially those who are faith-based. But the reality is the best run organizations function much like businesses, in both their front and back office operations. And in much the same way publicly traded companies are accountable to their shareholders, it is incumbent upon charitable organizations to manage their donors’ contributions responsibly. With that in mind, I won’t waste your time discussing business practices you already know, but instead we can focus on the differences in the non-profit sector....
24 November, 2017
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